Since returning as Disney CEO, Bob Iger has vanquished foes and dumped many of predecessor Bob Chapek's hires.
But it's a supercharged Bob Iger who is really taking command.
"If I'm inside Bob's head coming back, after the downfall of Bob Chapek, this is all about taking no prisoners," said Will Schutte, a high-level executive coach.
Disney World is scheduled to host a major conference on gay rights in September, according to the Miami Herald.
Even if he wants to be the Bob Iger of old he can't be.